PS ACRM

PS ACRM is an integrated solution that uses predictive models to increase effectiveness of marketing and sales. By using analyses of customer data, behaviour, and relationship with the company, the system facilitates:

• increasing income by maximising cross-sell and up-sell efficiency limiting customer churn by selecting the right offer and early identification of a threat of leaving
• maximisation of effectiveness of marketing campaigns by precise targeting
• the optimum use of the customer base by offering the right product to the right person at the right time
• increasing effectiveness of customer relations by using various customer segmentation strategies (by value, product, activity, etc.)
• improving the company product portfolio by understanding customer preferences and expectations
• taking advantage of all sales opportunities, in particular effective use of passive contacts with customers who did not give their marketing consent by implementing the Next Best Offer strategy
• maximisation of the chance of customer contact by analytical selection of the contact channel

PS ACRM has predefined data structures, handling processes and predictive models which can be integrated with existing business processes and IT environment for quick business results. Additionally, the system empowers analysts to conduct analyses and construct predictive models on their own.

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• Functional details

  • Built-in predictive models for credit, savings, structural and transaction products (churn, cross-selling, up-selling, customer acquisition, customer value)
  • Built-in rules for optimising campaigns, exclusion rules (customer satisfaction, product opinion), etc.
  • Dedicated interfaces to control data modelling, organise work groups, and manage campaigns
  • Feedback management that helps answer: who is going to leave and why?
  • Analytical data model dedicated to banking
  • Real time product recommendations
  • Integration with campaign management systems i.e. Next Best Action tables, campaign efficiency monitoring, calculation of KPIs

• Competitive advantage

  • Increase income from direct marketing campaigns
  • Increase responses to direct marketing campaigns
  • Reduce costs of individual campaigns
  • Reduce customer churn
  • Increase customer activity
  • Increase sales with incoming contacts
  • Increase campaign speed

• Industries

  Banking Industry
  Cross Industry
  

• Solution areas

  Financial Services/Banking
     Customer Insight
     Customer sales & service
     Marketing insights & analytics
  Cross industry
     Business Intelligence
        Data Mining
        Relationship Marketing
        Text Mining and Analysis
     Customer Relationship Management
        Marketing and Customer Intelligence
        Strategy
  

• Customer size

  Midmarket Business (100 to 499 employees)
  Midmarket Business (500 to 1000 employees)
  Large Business (greater than 1000 employees)
  

• Languages supported

  English
  Polish
  

• Countries/regions available for distribution

  Africa

  Americas

  Canada , United States

  Asia Pacific

  Europe

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• Hardware/OS platforms

  AIX 6.1
     IBM Systems: Power
  Windows Server 2008 (inclusive)
     System x
  SLES11
     IBM Systems: z Systems
     System x
  RHEL6
     IBM Systems: z Systems
  Ubuntu 14.10
     IBM Systems: Power
  

• Services

  Business Solutions: Customer Relationship Management
  Business Solutions: Financial Management
  Business Solutions: Human Capital Management
  Business Solutions: Strategy & Change
  Business Solutions: Supply Chain Management
  Infrastructure Solutions: Enterprise Security
  Infrastructure Solutions: Business Intelligence & Data Warehousing
  

• Software

  IBM Information Management
     Information Management
        SPSS Analytic Server
        SPSS Collaboration and Deployment Services
        SPSS Modeler